Another succesful Issue of The Edit

The brief was to maximise shopper engagement over the 2017 Eid trading period. The campaign included a targeted Social Strategy, Research and the production of a 16pp Magazine to publicise fashion and gifting - including planning, editing and the creation of all copy and product photography.

The campaign had a great impact with a resulting 82% increase in footfall to stores. Plus 29% of retailers reported an increase in sales of products featured specifically within the magazine, that they could directly attribute to the magazine itself.